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News & Updates: News & Updates


The Panel Podcast with Jen Hilz

December 18, 2019

Have you ever wanted to write a book? Jaclyn Amend, a former marketing executive and stay home mom, decided she wanted to write a children's book for her son, Mack, about their neighborhood. Jaclyn walks through her inspiration behind the first book, how she took the idea from concept to reality, and in the process founded her own publishing company in Dallas, TX.


PureWow Dallas

December 12, 2019

by Diana Oates

Turns out Amazon Prime isn’t always the answer to our shopping problems. Nope, not even two-day shipping is going to solve the quandary of gifting something unique that will actually be enjoyed by the recipient. Here are our favorite gifts to give this season to everyone on our nice list. And the best news? These presents have a Dallas presence.


Keep your awesome auntie status by picking up a thoughtful gift for the little one in your life. And whether said kiddo lives in Lakewood or the Park Cities, they are bound to be obsessed with these stories that explore the things that make their neighborhood recognizable and unique. Purchase them here for $25, as well as at a variety of boutiques around town. Five percent of all sales benefit the Lakewood Early Childhood PTA and the Rise School of Dallas. 


December 25, 2018
by Timothy Glaze

For Lakewood resident Jaclyn Amend, writing a children’s book was merely a way to encourage reading and promote a sense of wonder for her two sons.

Writing then became, in her words, a labor of love. Now, she’s the author of two locally-themed bedtime books.

Amend wrote Goodnight Lakewood in preparation for the birth of her second son, born in 2017.

It’s in the style of the famous Margaret Wise Brown book "Goodnight Moon," which has been read as a bedtime story to countless children across the globe since its’ publication in 1947.

In "Goodnight Lakewood," however, the “saying goodnight” text focuses on landmarks in and around Lakewood.

“I thought it would be a cool idea to write something that had familiar places in it for my boys,” Amend said.

“I wanted to have something for when I had two of them to read to, and reading with them every night became a really special time for us.”

So much so, her children began recognizing landmarks from the book in their neighborhood.

“I wanted my kids to always be asking to go places, to see things, and the more we read 'Goodnight Lakewood,' the less anxiety I saw towards leaving the house,” she said. “It was as if they knew the places they were going, and it wasn’t as scary since they read about them in the book.”

Sensing her book could be enjoyed in places other than her own home, Amend partnered with an illustrator and published a small run of "Goodnight Lakewood" books that she made available via a website.

“The response from our community has been so much more enthusiastic than we could have imagined, and we are constantly humbled and touched to hear of families spending time together reading our book,” she said.

In that spirit, she began writing Goodnight, Park Cities, a similar book that includes landmarks such as the Katy Trail, Highland Park Village, Caruth Park, and SMU tailgates.

It’s 32 pages in hardback, and Amend anticipates the books bound and ready to be distributed in 2019.

Amend also held a book launch party at the Moody Family YMCA in late October.

She and noted that five percent of all Goodnight, Park Cities sales would benefit the Ashford Rise School of Dallas.

“I don’t know if I consider myself a writer yet,” she said, laughing.

“Really, I just wanted something special to share with my boys. The fact that it turned into something that others can enjoy and benefit from is just incredible.”



November 15, 2018

by Bianca R. Montes

Mark your calendar and ring in the holidays, as Highland Park Village’s final LOCAL Markets of the season winds down this Saturday, Nov. 17, followed by HPV’s second annual Holiday Night LOCAL Market and Christmas Celebration.

The Christmas celebration takes place from 5 to 9 p.m. Dec. 12

Just in time for Thanksgiving, the Saturday’s LOCAL market will feature new fall favorites including Texas Petite Pies and other sweet and savory vendors sure to make your harvest table perfect. Live entertainment will set the scene for family-friendly activities such as children’s crafts and complimentary face painting.

Other new vendors include I See Waffles, a book stand featuring hand-illustrated children’s book “Goodnight Park Cities,” Bears & Buddies, and more.

At the December Holiday Night LOCAL Market, different locations between Escada and James Perse will offer a variety of holiday food and gifting vendors from around Texas under the Christmas lights, and enjoy seasonal sips and promotions at stores around the Village as they stay open late for one night only to celebrate the most wonderful time of the year.

Photos with Santa and Mrs. Claus will take place under the Village Theatre Marquee from 6 to 8 p.m., and guests also can enjoy face painters, a Ferris wheel, balloon artists, and live entertainment


November 5, 2018

by Alexis Manrodt

Exhausted your library of bedtime books? If your kiddo no longer wonders where the wild things are or how to overcome a bad case of stripes, consider tucking them in to a local literary adventure by author Jaclyn Amend. This month, the mom of two celebrates the release of her latest book, Goodnight Park Cities.

Thanks to the 32-page tour of the historic neighborhood, your family can snuggle up in bed and stroll through Highland Park and University Park during all four seasons. Greet the geese in Lakeside Park and meet up with a crew of spirited mice at an SMU tailgate, before ending your adventure taking in the twinkling lights in Highland Park Village during the holidays.

Much like its literary antecedent— Margaret Wise Brown’s classic bedtime tale, Goodnight Moon—Amend’s book (and her previous effort, Goodnight Lakewood) offers darling visuals and lullaby-like rhymes, all with a delightfully local twist. Illustrator Emily Calimlim brings the neighborhood to life with watercolor renderings of local favorites throughout Park Cities.

Amend initially dreamt up the project while preparing for the birth of her second son in early 2017. (She is mother to Mack, now 4 years old, and 20-month-old Bear.) The Lakewood Hills mom wrote Goodnight Lakewood as an ode to her neighborhood that she could share with her children one day.

“I realized other children and their families might enjoy the book as well,” she explains. So, Amend and her husband set up a small publishing company—named CamberMark for her boys’ nicknames—and partnered with the local Hill Print Solutions to produce a small run of books.

“The response from the community was so warm and encouraging that I wrote Goodnight Park Cities for families to read together as well. So far, the reception has been equally enthusiastic,” she shares.

But most importantly, Amend says that she’s gotten positive reviews from her most important critics—her two sons. “Mack loves it and recognizes many featured landmarks in the books. Bear is drawn to the vivid illustrations and, I imagine, will soon begin the recognize spots as well!”

The books also serve as history records of sorts. While in the final editing stages for Goodnight Park Cities, Amend learned that Highland Park Soda Fountain would be closing. “We chose to keep it in the book and commemorate the more-than-100-year-old Highland Park institution,” she explains. “I hope it brings wonderful memories to mind for readers of the book.”

As for future installments in her book series? “There are so many special communities in Dallas to celebrate – I think I will just keep going with Goodnight Oak Cliff next!”


Park Cities People

October 16, 2018

by Bianca R. Montes

From the Katy Trail and Caruth Park in the spring and summer to SMU Boulevard fall tailgates, a new book sets the stage to take readers on a whimsical journey through the Park Cities. 

Based on the seasons, the 32-page illustrated storybook follows the seasonal traditions of the Park Cities, ending in December with the lighting of the Big Pecan Tree and Highland Park Village’s beautiful white-lit trees. 

Author Jaclyn Amend said her story as a writer began in early 2017 as she prepared for the birth of her second son. At the time, she wrote “Goodnight Lakewood” about her immediate neighborhood and dreamed of one day reading it to her children. 

Amend and her husband created a small publishing company and partnered with a local printer to print a small run of books.

“The response from our community has been so much more enthusiastic than we could have imagined and we are constantly humbled and touched to hear of families spending time together reading our book,” she said.

“We want to celebrate other neighborhoods in Dallas in the same way. It is in this spirit that I wrote “Goodnight Park Cities” with lots of input from our friends who have either grown up in the area or live there now, or both.”

“Goodnight Park Cities” will launch at 4 p.m. Oct. 27 at the Moody Family YMCA. 



July 25, 2018

Today we’d like to introduce you to Jaclyn Amend.

Jaclyn, please share your story with us. How did you get to where you are today?

Yes, of course. I graduated from the College of Communication at The University of Texas at Austin in 2001 and went on to work in public relations, marketing and corporate communication for nearly 15 years before starting a family and opting to stay home with our boys.

In early 2017, as I prepared to welcome our second son, my husband and I were reading a few books before bedtime with our oldest son, who was three at the time. In our travels, we had picked up a few “goodnight” books from some favorite vacation destinations and our son was enthusiastically recalling some of our favorite spots in the illustrations. I wondered aloud whether a book existed already that celebrated the things in and around our neighborhood in Lakewood and East Dallas that make living here so unique and special.

I researched a bit and learned that, while some of these books existed for states and cities as a whole, there were very few that focused on micro-communities. I originally wrote “Goodnight Lakewood” for our boys and envisioned printing a few copies for our family and close friends to enjoy. It wasn’t until we found our incredible partners in the project, including our illustrator Emily Calimlim, that I realized other families might enjoy the book as well!

From there, we created a small publishing company and developed a relationship with East Dallas printer Hill Print Solutions on production of our hard cover books. I launched a small website that allowed friends and family to pre-order the book and shared it through social media channels. The reception from the community was so warm and enthusiastic. Not only did online sales far exceed any expectations we may have had, but we were also approached by local retailers who are now carrying our book in their stores. I have been humbled to be invited to local schools and libraries for story times and have done local book signings as well. It is so meaningful to hear parents and their children say they enjoy reading our book together at bedtime!

After “Goodnight Lakewood” launched in late 2017, several of our friends with young families who reside in Highland Park and University Park asked if we had plans to create a book celebrating their neighborhoods. With this in mind, I wrote “Goodnight Park Cities,” which is currently in production and should be available before the holiday season this year. This journey continues to be far more rewarding than I ever could have imagined and I hope to continue creating meaningful work in the future that families can share together.

Has it been a smooth road?

As with all new endeavors, we have had a couple hiccups along the way. Shortly after printing our first run of books, we realized the lettering on the spine of the book was inverted, so we had to invest additional time and money to reprint the covers before the books were bound. All things considered, however, we have had a remarkably smooth experience starting our company and publishing our first book.

We’d love to hear more about your business.

Our publishing company is CamberMark Publishing, LLC. The name is derived from the letters in each of our son’s nicknames, Mack and Bear. We specialize in publishing local, family-focused children’s books. I am most proud of creating wholesome products that encourage parents and children to spend quality time together reading. While we have focused up until this point on our own books, we hope to provide a path for other aspiring authors and illustrators to produce their work in the future as well.

Is our city a good place to do what you do?

Dallas is a fantastic place to live and work, I believe. The evolution and maturity of neighborhoods within Dallas, and the growing sense of pride in these micro-communities, create even more opportunities for creativity for us in the future. I would absolutely recommend Dallas not only as a place to start a business, but also as a place to raise a family.


Contact Info:


WFAA Channel 8 TV
Good Morning Texas
March 28, 2018

Author Jaclyn Amend and Illustrator Emily Calimlim visited "Good Morning Texas" to talk about "Goodnight Lakewood" and to announce the upcoming "Goodnight Park Cities," which is available for pre-order now!

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